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About Us

We are a small, cosy, homegrown store that was started by purely following the heart. Boundless imagination and unending experiments lead to the launch of new colours and gorgeous palettes every few weeks.


Our paints are handmade and handpoured in India, using a unique recipe, with

pure pigments, organic binders and essential oils.

Every product is handpicked and crafted with care by Adii - a self-taught watercolour artist. Every single colour is created following her own art bucket-list, ensuring that watercolour connoisseurs aren't disappointed in any way.


The creamy texture and lightfastness will make you want to collect every single Artlet available in the store!

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